"The Sport Management resource for volunteers in sports"

How to get sponsors in sports

Posted by in Featured, Management, Marketing, Sponsorship | 5 comments

During my work, both as a volunteer and as a professional in sports, the most frequent question I get is how a sports organization can get...

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Why Sports Sponsorship is better than Advertising

Posted by in Featured, Marketing, Sponsorship | 4 comments

Sponsorship and advertising are both marketing tools that strategically apply to different situations. There are however usual times when...

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Sponsorship - The sales process

Posted by in Featured, Marketing, Sponsorship | 1 comment

We may not realize it, but most of our activities in our sport organization have something to do with selling. And you may have noticed...

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